Blog Highlight: Stylorectic
March 30th, 2010 | Posted in Digital Fashion Media, Marketing | No Comments »
The first of many, I’m scouring the net to find the best fashion blogs/websites.
The first site to be featured is Styloretic. The design is very basic, nice and clean, but it’s the photography that sticks out here. It’s some of the best I have ever seen, blog or not. Read the rest of this entry »
Monday Weekly Roundup: 29th March 2010
March 29th, 2010 | Posted in Monday Roundup | No Comments »
How the Fashion Industry Uses Location-Based Marketing
During New York Fashion Week, Conde Naste partnered Lucky Magazine with Foursquare, for example. Foursquare users were given tips about the best places to visit between shows. In addition to Lucky-branded fashion insider tips, Foursquare users were awarded special badges as they checked-in to any of the 700 stores featured in the magazine’s directory.
Hypeed – Latest to try the 'online fashion magazine'
March 27th, 2010 | Posted in Digital Fashion Media | No Comments »
Sofia from Finland in the 'Plaid and Tartan' feature
User generated content has been the biggest growth area of online fashion in recent years. With the huge growth in blogging, and sites like Lookbook.nu, more and more people are sharing their fashion tips, and turning to these sites for inspiration. Read the rest of this entry »
Thomas Pink renews Horse Racing Sponsorship
December 12th, 2009 | Posted in Marketing | No Comments »
Thomas Pink, the Chelsea based retailer owned by LMVH, has renewed its sponsorship with Cheltenham Racecourse. Read the rest of this entry »
Are virtual runways the future?
December 11th, 2009 | Posted in Catwalk Shows, Digital Fashion Media | 3 Comments »
Has the fashion show lost it's prestige?
In a recent Time Magazine interview David Lauren, Polo Ralph Lauren’s marketing chief said: “The cost of a fashion show has become prohibitive. And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show”. But can ‘going virtual’ really be a sensible cost cutting measure? Read the rest of this entry »
